Since its establishment in 2003, Hotel Group Montenegro Stars has emerged as Montenegro’s largest private hospitality company that owns and operates 3 hotels on the Budva Riviera: Splendid Conference & Spa Resort 5* (officially the first Montenegrin 5* resort), Montenegro Beach Resort 4* (both located in Bečići Bay), and the small city hotel Blue Star 4*.
With a capacity of 1214 bed places, the company has achieved 3.15 million overnights with guests from 150 countries worldwide in its 20 years of operation.
Since its establishment, the Hotel Group Montenegro Stars has been synonymous with introducing advanced technologies and improving business standards in all segments, enhancing not only its image but also the image of the entire Montenegrin hotel industry.
It is a pioneer and promoter of environmentally sustainable development and environmental protection. It was the first in Montenegro to implement the construction of an energy-efficient hotel facility (Splendid Conference & Spa Resort 5*).
With 524 permanent employees (up to 900 during the peak season), it is considered the largest employer in Montenegrin tourism and the Best Large Company to Work for in Montenegro according to employee ratings (2014, Blue Coach Award). Through its own education programs and dual education initiatives (also initiating its reintroduction in the educational system of Montenegro), the company trains hundreds of students from Montenegro and the region annually.
As a multimillion-dollar foreign investment, under the leadership of local management, it has become a Montenegrin brand in 20 years, not owned by any foreign hotel chain. The company made history in Montenegrin hotel management as the first company engaged by two foreign investors to manage luxury resorts being built in the north of Montenegro (in Kolašin and Plav).